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The course aims to provide students with an understanding of the managerial, decision-making and leadership aspects of the hospitality industry. In addition it is also designed to develop independent research and study skills required when working at senior managerial level in the industry.
Therefore, the Level 5 Advanced Diploma is an excellent preparation for either entry to the workplace or as a springboard into final year bachelors degree level study.
Over the last 30 years CTH has focused on developing and adding value to careers in the industry, globally. CTH was established in 1982 as a specialist professional body in the UK to focus on the training needs of new entrants to the hospitality and tourism industries, and now has accredited colleges worldwide delivering sought after CTH qualification.
We provide a ladder of progression in Tourism, Travel and Hospitality qualifications at Certificate, Diploma, Advanced Diploma, Graduate Diploma and Postgraduate Diploma level, and our qualifications provide appropriate academic preparation for students to apply for entry onto their final year degree programmes and Masters top us programs. This route delivers well trained and qualified employees and leaders for the sector
This unit covers understanding the concepts of financial management and accounting within a hospitality or tourism business; controlling the finances and managing the cash flow and manage the profitability of a department within a hospitality or tourism business.
This unit covers understanding the principles of human resource (HR) management in the tourism and hospitality industry; leading teams and developing human resources policies.
This unit covers contributing to the development of marketing and sales strategies in the tourism and hospitality industry; optimising marketing communications, building strategic partnerships, new product development and understanding the purpose and components of an organisational business plan.
This unit covers developing a customer service strategy in the tourism and hospitality industry; managing customer relationships (CRM) and evaluating customer service.
This unit covers understanding how to identify emerging issues in the tourism and hospitality industry and examining their impact.
Assessment: Examination
This unit covers developing food and beverage operations, understanding the management of food and beverage operations and evaluating their effectiveness.
This unit covers evaluating the role of a facilities manager in a hospitality or tourism organisation; ensuring the facilities of a hospitality or tourism organisation meets health, safety and environmental requirements and maintaining and developing the facilities of a hospitality or tourism organisation premises