IATA – AIRLINE MARKETING (MONTREAL, CANADA)

Course Duration

05 Months

Entry Requirements

G.C.E (O/L) London or Local

Class Schedule

Weekends

Intakes

January / March / May / July / September / November

World-wide Examination

March / June / September / December

Examination Format

Closed Book - Online Exam, MCQ Only (Multiple Choice Questions)

The IATA Training and Development Institute helps thousands of people start or grow their careers in the exciting world of aviation. The Aviation Training Program is designed to give you the skills and knowledge to maximize career opportunities in a number of industry sectors, namely the airline, cargo, airport and civil aviation segments. It includes a comprehensive list of topics to choose from, providing you with specialization options according to your field of interest.

So whether you are launching your career in the aviation industry or upgrading your professional competence, the Aviation Training Program will provide you with the basic knowledge and expertise required to give you an edge in the job market. Join the thousands of people who have earned an internationally recognized IATA Certificate and achieve your career goals.

COURSE CONTENT

Market research audit of your organization, the competition and the customers
Efficient marketing segmentation and SWOT analysis
Customizing products and services to satisfy the needs of your target clientele
Advantages and disadvantages of different distribution channels
Selecting the most efficient promotional strategy
Developing and implementing your annual marketing plan
Setting up control procedures to monitor the marketing plan’s implementation and results in each target market segment

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